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East 44th Street gets a 4/10 for a less than ideal spin experience, and machines that need work. People who were in attendance had clearly become regulars of the class, and the two trainers who coached knew nearly everyone who was there — rare for an Equinox class. This location doesn't have any frills like a sauna, pool, or hot tub, but still felt very nice. Now, a diverse set of Wall Street workers use the space to train in the early morning hours. Equinox bought the ground floor of 14 Wall Street in 2000, what was originally used as a bank in the early 1900s. The historic 1910 building has gold-leaf detailing on beautiful vaulted ceilings and features windows looking down onto Wall Street.
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This was the original E, founded in 2004 when Tier X used to be called Tier 4, and when the club stood alone. GQ fawned over it in 2016, noting the "endless river of refrigerated eucalyptus towels" and private "changing cabanas," as they're referred to by the club. E Madison gets a 9/10 for an incredibly luxurious experience, with a limited number of fitness options. Notably, each shower has its own changing area unlike other Equinox locations, but the lighting is less than ideal.
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The steam room, which was huge and in the center of the locker room, contained masses of soggy newspaper and leftover towels, and the lockers were the old version where you needed your old personal lock. Arriving after work, the lounge area was completely full and being used, the locker rooms were crawling with people, and the gym floor itself was overflowing. Compared to Equinox's top offerings, 53rd doesn't feel like anything special, but it seemingly provides the luxurious experience Equinox has promised to customers who won't be able to find it at the location one block north. The gym itself is big, beautiful, and clearly designed to provide a luxury gym experience, with plenty of floor room, high ceilings, and unique art in the lobby.
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For a long time, that reputation kept me away, but in February, with my local Williamsburg gym membership feeling a bit ragged, I decided to dip my toe into Equinox's waters. From business essentials to custom packaging, AxiomPrint ensures flawless results. We are committed to provide you with “The Ultimate Printing Experience” and elevate your printing needs to new heights. The company delivered its first 3-D-printed panels last January and has created about 10 homes since, but the factory will pump out homes at a blistering pace going forward. It’s currently backlogged through the rest of the year and secured $40 million in funding last month, which Dubov said will go toward scaling manufacturing capabilities. He added that the material is also more thermal efficient than concrete, reducing the energy needed to maintain the home’s temperature.
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Consequently, Equinox membership prices are expected to be higher than usual to use their high-end facilities and, most importantly, to work out in their comfortable gym. But for clients who have the ability to spend that much on their gym membership, it's probably normal to fork over an abundance of cash for a product that's just slightly better. Despite a private bathroom for each visitor, having only one staff member meant that the cleanliness fell below E Madison's standard. The one I was showed had hair in the sink, and some scraps of paper on the floor. In the harsh reflection of the shiny new E Madison, though, the training space comes off as spartan.
The locker rooms felt like huge dungeons in the basement — in a chic way — but the steam room was notably small, and the on/off button on the digital scale was physically punched out somehow.
Complimentary shoe shining and clothes steaming is also included if you leave your garments in special bureaus in the locker room. The locker room wasn't incredibly dirty, but there were still scraps of paper and towels lying on the ground, which was surprising for a gym that charges a higher rate for admission than most. Members end up paying around $40 more per month to run into fewer members, and gain access to a few more amenities. In New York City, there are two locations that are bundled with the membership — Sports Club New York and Printing House. Built in 2016 and reportedly frequented by superstar Shawn Mendes, Equinox Dumbo feels like an updated version of Equinox's Tribeca location. The yellow walls, and unserviced cable machines, along with a much older and weirder clientele (who were few and far between), gave it the feeling of a hotel gym.
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You actually have to walk through the mall to enter the Equinox, but that can be a benefit because it connects directly to the subway. When I visited, the crowd tended to be a mix of fitness obsessives in the late 20s to early 30s, and fashionable women in their 40s and 50s. Compared with other popular gym chains in New York City, only New York Sports Clubs has more total locations (49) in Manhattan, Brooklyn, and Queens. While Crunch and Planet Fitness have an abundance of locations in Brooklyn and Queens, Equinox has focused on Manhattan locations. In New York City, going to Equinox, a high-end gym chain, is an undeniable signal of status. They have expertly crafted a brand that truly evokes luxury, sex, and wellness even when brought up in casual conversation.
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The locker rooms are large, but frequently packed with people and moderately messy. For not being very busy, the locker rooms are not the cleanest they could be, with towels and scraps frequently lying around. One thing I noticed at this Equinox location, among others, is that certain clientele felt entitled to leave a certain level of mess because of an expectation that it would be cleaned up and handled. The crowd was generally young, with an interesting mix of bros who frequent the Lower East Side these days, and creatives who Equinox might try to attract with the location. I spotted two prominent digital journalists who were there on my first visit.
Downstairs was a full and impressive spa, where they offered massages and highly technical facial treatments. The design was striking considering other Equinox locations, some of which have heavy noise pollution that can do a lot to ruin a zen moment. The architecture, along with the recently updated locker rooms, created a luxurious feeling, but the clientele, a mix of young and old, didn't come off as pretentious. Anderson Cooper reportedly frequents this location, as it shares a building with the CNN studios.
Like many Manhattan locations, there was somewhat of a crowding issue, particularly in the pool. When I swam, there was a verbal dispute about lane preference, which isn't necessarily uncommon at shared pools, but still detracted from the ambiance. Still, it can be hard to come by a pool in Manhattan, so I wasn't complaining. People were arm-to-arm in the stretching area, and personal trainers resorted to having their clients do floor exercises on the tile floor that was supposed to serve as a walkway that ran along one side of the weight floor. The Park Avenue Equinox was the epitome of the problem I found at most Midtown locations — it was packed at all times.
The views are nice, but at peak times the floors becomes oppressively crowded. The first floor of the space feels like a West Elm showroom with a Juice Press inside, and serves as a great place to relax or do some work, along with other similar spaces upstairs. So, I decided to embark on a nearly two-month journey exploring all of Equinox's offerings in New York City. I worked out at all 35 Equinox locations in the city (not counting Long Island or Westchester).
Equinox East 53rd Street feels like a chicer version of East 54th street — the worst Equinox in New York. Towels were thrown around everywhere and bits of lint and paper freely floated around on the floor. Wall Street gets a 7/10 for its unique architecture, space, and amenities.
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